From the first idea to a tested, build-ready design, whether you need the whole process or just part of it.
User research, wireframes and UI design that tie the experience together from the first click to the last. Every decision is based on how users actually navigate.
From raw idea to tested concept, ready to be built. We work in iterations, so the direction is validated before development is invested in.
Websites and landing pages designed to convert visitors into customers. Layout, typography and calls to action work together towards the same goal.
Structure, content and technology that make the site easy to find and understand for both users and search engines. Good SEO starts with good UX.
Consistent components and guidelines that scale with the product as it grows. Saves time for both designers and developers.
Early direction and scoping, so you know what needs to be built before development starts. We test assumptions early, so you avoid costly detours.
Clickable prototypes that make it possible to test and feel the idea, long before it becomes code. Perfect for gathering feedback and validating the direction.
Narrowing down to what matters most, so you get moving quickly without building more than necessary. Focus on what actually moves the needle for users.
We uncover your users, goals and business, so the solution is built on the right foundation.
I design the UX/UI and prototype the solution, so you can see and feel the direction early.
We test the design with real users and adjust it, before anything gets built.
You get a thorough design foundation, ready to be built by your own team or by me.
UX/UI design is about the concrete process: researching, wireframing and designing the interface for a defined product. Product design is broader and often starts earlier, from a raw idea, where we together define what the product should even be, before the actual screens are drawn.
UX/UI design is the overarching discipline and is used for everything from apps to portals. Web design is UX/UI applied specifically to websites and landing pages, with a focus on getting visitors to convert, for example booking an appointment or buying a product.
They're closely linked, but each solves a different part of the early phase. Concept development is the direction: what the product should be able to do, and who it's for. A prototype is the clickable version of the idea, so we can test it before anything is coded. MVP scoping is the sharp definition of what the first version should actually contain, so you don't spend time and money on features users don't need yet.
A design system is a collection of reusable components, such as buttons, colours and typography, gathered in fixed guidelines. It makes most sense when a product grows, or when several people need to design and develop within the same universe, because it ensures consistency and saves time going forward.
Most tasks are a combination. A typical process starts with concept development or research, moves on to UX/UI design and prototype, and ends with testing and possibly a design system if the product needs to scale. We'll figure out together which parts you actually need.